Role overview: The Senior Field Marketing Manager will lead regional field marketing strategy and execution across the North East United States (and Canada), driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the quarterly and annual field marketing plan and calendar for the Americas, ensuring programs, events, ABM initiatives, and industry engagements are aligned to business goals and deliver measurable pipeline impact. As the central orchestrator of regional marketing activity, you will partner with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver. Key responsibilities include: Field Marketing Strategy & Planning – develop the plan and budget; translate business goals into programs (events, campaigns, ABM, industry engagements); allocate budget for maximum ROI. Pipeline Generation & Event Orchestration – manage all regional events (trade shows, owned events, executive dinners, sponsorships, internal events); design event strategies; oversee end-to-end execution including audience segmentation, messaging, promotion, registration, onsite experience, and post-event follow-up; drive innovation in event formats to increase engagement and pipeline contribution. Sales Alignment & Regional Leadership – collaborate with Regional Sales leadership to align programs with priorities, territory plans, and pipeline coverage; act as primary liaison between Sales and Marketing; enable sales with campaigns and content. Campaign

Role overview: The Senior Field Marketing Manager will lead regional field marketing strategy and execution across the North East United States (and Canada), driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the quarterly and annual field marketing plan and calendar for the Americas, ensuring programs, events, ABM initiatives, and industry engagements are aligned to business goals and deliver measurable pipeline impact. As the central orchestrator of regional marketing activity, you will partner with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver. Key responsibilities include: Field Marketing Strategy & Planning – develop the plan and budget; translate business goals into programs (events, campaigns, ABM, industry engagements); allocate budget for maximum ROI. Pipeline Generation & Event Orchestration – manage all regional events (trade shows, owned events, executive dinners, sponsorships, internal events); design event strategies; oversee end-to-end execution including audience segmentation, messaging, promotion, registration, onsite experience, and post-event follow-up; drive innovation in event formats to increase engagement and pipeline contribution. Sales Alignment & Regional Leadership – collaborate with Regional Sales leadership to align programs with priorities, territory plans, and pipeline coverage; act as primary liaison between Sales and Marketing; enable sales with campaigns and content. Campaign