Senior Field Marketing Manager – Northeast United States and Canada
Senior Field Marketing Manager – Northeast United States and Canada
The Director of Field Marketing will lead regional field marketing strategy and execution across the Northeast United States and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region—ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. As the central orchestrator of all regional marketing activity, you will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.
Key Responsibilities - Field Marketing Strategy & Planning: Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities. Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements. Allocate budget strategically across programs to maximize pipeline impact and ROI. - Pipeline Generation & Event Orchestration: Serve as the central owner of all regional events—including trade shows, owned events, executive dinners, third-party sponsorships, and internal events. Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans. Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee ac
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The Director of Field Marketing will lead regional field marketing strategy and execution across the Northeast United States and Canada, driving pipeline generation, revenue acceleration, and customer engagement in alignment with sales priorities. This role owns the end-to-end field marketing plan and calendar for the region—ensuring programs, events, and campaigns are strategically aligned to business goals and deliver measurable pipeline impact. As the central orchestrator of all regional marketing activity, you will partner closely with Sales, Demand Generation, and Product Marketing to execute high-impact programs with a strong emphasis on events as a core pipeline driver.
Key Responsibilities - Field Marketing Strategy & Planning: Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities. Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements. Allocate budget strategically across programs to maximize pipeline impact and ROI. - Pipeline Generation & Event Orchestration: Serve as the central owner of all regional events—including trade shows, owned events, executive dinners, third-party sponsorships, and internal events. Design and execute event strategies as pipeline-generating engines, ensuring clear targeting, account alignment, and follow-up plans. Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee ac
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