What you’ll do: - Own the holistic marketing strategy, planning, and execution of major retail moments (holiday, Back to School, etc.) across all sales channels. - Serve as a senior marketing partner to Retail Sales and Strategy leadership, aligning marketing programs with channel strategies and sales goals. - Collaborate with Retail Channel Marketing on in-store merchandising, fixtures, displays, signage, and messaging. - Lead e-tail marketing strategy with major retailers (Amazon, Walmart, Target, Best Buy, etc.) with cross-functional teams. - Run structured A/B tests across product listings, promotions, sponsored placements, and creative content to identify scalable strategies that drive conversions. - Manage retailer co-op and MDF budgets with ROI tracking and accountable spend. - Drive Roku.com marketing with distinct value propositions and promotions to encourage direct purchases. - Design a continuous test-and-learn program across creative effectiveness, promotions, audience targeting, and channel mix based on data.

Qualifications and preferences: - 10+ years in marketing

What you’ll do: - Own the holistic marketing strategy, planning, and execution of major retail moments (holiday, Back to School, etc.) across all sales channels. - Serve as a senior marketing partner to Retail Sales and Strategy leadership, aligning marketing programs with channel strategies and sales goals. - Collaborate with Retail Channel Marketing on in-store merchandising, fixtures, displays, signage, and messaging. - Lead e-tail marketing strategy with major retailers (Amazon, Walmart, Target, Best Buy, etc.) with cross-functional teams. - Run structured A/B tests across product listings, promotions, sponsored placements, and creative content to identify scalable strategies that drive conversions. - Manage retailer co-op and MDF budgets with ROI tracking and accountable spend. - Drive Roku.com marketing with distinct value propositions and promotions to encourage direct purchases. - Design a continuous test-and-learn program across creative effectiveness, promotions, audience targeting, and channel mix based on data.

Qualifications and preferences: - 10+ years in marketing