Marketing Business Analyst – HelloFresh Role overview: As a Marketing Business Analyst in the Reactivation Analytics team, you will serve as a strategic consultant, using data to understand customer behavior, their journey, and what motivates them to return. Your experience in CRM analytics and storytelling with data will directly influence churn reduction and the optimization of marketing channels and spend.

What you’ll do: - Support the Global Reactivations Marketing function by translating business questions into analytical tasks and delivering insights to inform strategic decisions - Build and evolve reporting and visualization assets to support day-to-day decision-making and global performance oversight - Measure, benchmark, and monitor Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs - Improve analytical processes by advocating for scalable, automated, and standardized solutions - Access, manipulate, and present data using SQL, spreadsheets, and visualization tools; collaborate with other analysts

What you’ll bring: - 3+ years of experience in customer engagement/retention metrics and their impact on business performance - A structured, results-oriented approach with the ability to translate broad questions into actionable analytical steps; experience in Customer Analytics, Marketing Analytics, AB testing or quantitative fields (ideally in fast-paced B2C or subscription businesses) - Experience using AI tools to boost productivity in day-to-day analytical work - Technical skil

Marketing Business Analyst – HelloFresh Role overview: As a Marketing Business Analyst in the Reactivation Analytics team, you will serve as a strategic consultant, using data to understand customer behavior, their journey, and what motivates them to return. Your experience in CRM analytics and storytelling with data will directly influence churn reduction and the optimization of marketing channels and spend.

What you’ll do: - Support the Global Reactivations Marketing function by translating business questions into analytical tasks and delivering insights to inform strategic decisions - Build and evolve reporting and visualization assets to support day-to-day decision-making and global performance oversight - Measure, benchmark, and monitor Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs - Improve analytical processes by advocating for scalable, automated, and standardized solutions - Access, manipulate, and present data using SQL, spreadsheets, and visualization tools; collaborate with other analysts

What you’ll bring: - 3+ years of experience in customer engagement/retention metrics and their impact on business performance - A structured, results-oriented approach with the ability to translate broad questions into actionable analytical steps; experience in Customer Analytics, Marketing Analytics, AB testing or quantitative fields (ideally in fast-paced B2C or subscription businesses) - Experience using AI tools to boost productivity in day-to-day analytical work - Technical skil