Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared understanding of users and the product.
Run voice-of-customer research (interviews, surveys, win/loss analysis, ongoing feedback) and translate insights into personas and segment maps.
Own competitive intelligence; turn insights into positioning angles, roadmap input, and campaign strategy.
Develop sharp positioning and messaging by segment, use case, and channel; translate complex product capabilities for first-time candidates, campaign managers, and elected officials.
Build and maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling).
Drive GTM planning & execution for feature launches; coordinate across teams to land releases.
Own lifecycle marketing post-signup; partner with Product on activation, engagement, retention; define metrics and run tests.
Reports to Chief Marketing Officer.

5–8 years in B2C tech product marketing; cross-functional, growth-oriented or category-building environment.
Exceptional writing; ability to craft landing pages, emails, and positioning documents.
Data-informed and judgment-led; experience with funnels, cohorts, A/B tests, and metrics.
Ability to influence without formal authority; strong collaboration and EQ.
Bonus: experience building product marketing from 0-1 in a new category; civic tech/politics exposure.

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Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared understanding of users and the product.
Run voice-of-customer research (interviews, surveys, win/loss analysis, ongoing feedback) and translate insights into personas and segment maps.
Own competitive intelligence; turn insights into positioning angles, roadmap input, and campaign strategy.
Develop sharp positioning and messaging by segment, use case, and channel; translate complex product capabilities for first-time candidates, campaign managers, and elected officials.
Build and maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling).
Drive GTM planning & execution for feature launches; coordinate across teams to land releases.
Own lifecycle marketing post-signup; partner with Product on activation, engagement, retention; define metrics and run tests.
Reports to Chief Marketing Officer.

5–8 years in B2C tech product marketing; cross-functional, growth-oriented or category-building environment.
Exceptional writing; ability to craft landing pages, emails, and positioning documents.
Data-informed and judgment-led; experience with funnels, cohorts, A/B tests, and metrics.
Ability to influence without formal authority; strong collaboration and EQ.
Bonus: experience building product marketing from 0-1 in a new category; civic tech/politics exposure.

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Based on: Lead Product Marketing Manager

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