Read AI is seeking a hands-on Growth Marketing Manager to help build our paid growth engine. The initial focus will be scaling B2C acquisition through creative-led paid social, primarily Meta, while enhancing measurement, experimentation, and conversion systems to support sustainable growth. This is an individual-contributor role with potential to grow into broader program or team leadership. You will report to the VP of Marketing and collaborate closely with Product, Data, Engineering, and Operations teams.
What You'll Do: - Manage and scale paid acquisition across channels (Meta, Google, Bing, TikTok, Reddit) with clear accountability for CAC, ROAS, and revenue growth - Drive creative strategy as a core growth lever: lead high-volume testing, iteration, and optimization of ad creatives - Build an in-house UA function to reduce reliance on agencies and increase velocity of learning and execution - Develop and refine attribution models, incrementality testing, and performance measurement frameworks - Identify and explore new acquisition channels (e.g., affiliate, TikTok, Snapchat) - Continuously test and optimize targeting, bidding, and campaign structures - Collaborate with Product, Operations, and Engineering to optimize landing pages and conversion funnels; ensure alignment between ad creative, messaging, and on-site experience
What You'll Need: - Proven track record scaling paid acquisition to tens of millions of dollars in ad spend (hands-on across multiple apps/products) - Experience building in-house functions rather than relying on agencies - Strong expertise in M
Read AI is seeking a hands-on Growth Marketing Manager to help build our paid growth engine. The initial focus will be scaling B2C acquisition through creative-led paid social, primarily Meta, while enhancing measurement, experimentation, and conversion systems to support sustainable growth. This is an individual-contributor role with potential to grow into broader program or team leadership. You will report to the VP of Marketing and collaborate closely with Product, Data, Engineering, and Operations teams.
What You'll Do: - Manage and scale paid acquisition across channels (Meta, Google, Bing, TikTok, Reddit) with clear accountability for CAC, ROAS, and revenue growth - Drive creative strategy as a core growth lever: lead high-volume testing, iteration, and optimization of ad creatives - Build an in-house UA function to reduce reliance on agencies and increase velocity of learning and execution - Develop and refine attribution models, incrementality testing, and performance measurement frameworks - Identify and explore new acquisition channels (e.g., affiliate, TikTok, Snapchat) - Continuously test and optimize targeting, bidding, and campaign structures - Collaborate with Product, Operations, and Engineering to optimize landing pages and conversion funnels; ensure alignment between ad creative, messaging, and on-site experience
What You'll Need: - Proven track record scaling paid acquisition to tens of millions of dollars in ad spend (hands-on across multiple apps/products) - Experience building in-house functions rather than relying on agencies - Strong expertise in M
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