Motherly is seeking a Senior Social Video Producer to transform its mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale. The ideal candidate will own the development, production, and ongoing operation of Motherly’s social video franchises—from concept through final delivery and into day-to-day publishing and performance optimization. This builder’s role involves conceiving and launching recurring video series, establishing repeatable production workflows, hiring and coordinating crews, directing shoots, editing, and even appearing on camera when appropriate. The candidate will translate video concepts across TikTok, Instagram, YouTube, and other platforms, stay ahead of changing algorithms and content patterns, and ensure content aligns with brand voice and audience insights.
Motherly is seeking a Senior Social Video Producer to transform its mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale. The ideal candidate will own the development, production, and ongoing operation of Motherly’s social video franchises—from concept through final delivery and into day-to-day publishing and performance optimization. This builder’s role involves conceiving and launching recurring video series, establishing repeatable production workflows, hiring and coordinating crews, directing shoots, editing, and even appearing on camera when appropriate. The candidate will translate video concepts across TikTok, Instagram, YouTube, and other platforms, stay ahead of changing algorithms and content patterns, and ensure content aligns with brand voice and audience insights.
Key Responsibilities Franchise Development & Strategy - Partner with the team to develop and launch social-first video franchises aligned with Motherly’s editorial priorities and audience growth goals - Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations - Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms as they emerge
Production - Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts - Build and manage production workflows, timelines, and project plans for social-first video
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Key Responsibilities Franchise Development & Strategy - Partner with the team to develop and launch social-first video franchises aligned with Motherly’s editorial priorities and audience growth goals - Lead content ideation and concept development for recurring video series, including formats, hooks, storytelling structures, talent approaches, and platform-specific adaptations - Advise on channel-specific content opportunities, audience trends, and emerging social video formats across Instagram, TikTok, YouTube, and other platforms as they emerge
Production - Write scripts, outlines, creative briefs, and production frameworks for approved social video concepts - Build and manage production workflows, timelines, and project plans for social-first video
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Based on: Senior Social Video Producer
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