Product Positioning & Messaging - Develop positioning, messaging, and value propositions across CXtec products, services, and business units. - Translate technical capabilities into clear business outcomes that resonate with customers and buying committees. - Build persona-based messaging addressing customer challenges, buying triggers, and business goals. - Ensure every offering supports one consistent CXtec lifecycle narrative.

Sales Enablement - Create and maintain sales tools including one-pagers, presentations, solution briefs, talk tracks, battlecards, and email frameworks. - Partner with Sales to understand objections, identify messaging gaps, and improve sales conversations. - Continuously refine enablement materials based on field feedback and market insights.

Go-to-Market - Support product launches and strategic initiatives with messaging, positioning, and launch materials. - Develop campaign briefs that define the audience, value proposition, key messages, and sales follow-up strategy. - Partner with Marketing to ensure campaigns are built on strong customer insights and clear positioning.

Market & Customer Insights - Gather insights from customers, Sales, competitors, and industry trends to strengthen messaging and positioning. - Identify emerging opportunities, buyer pain po

Product Positioning & Messaging - Develop positioning, messaging, and value propositions across CXtec products, services, and business units. - Translate technical capabilities into clear business outcomes that resonate with customers and buying committees. - Build persona-based messaging addressing customer challenges, buying triggers, and business goals. - Ensure every offering supports one consistent CXtec lifecycle narrative.

Sales Enablement - Create and maintain sales tools including one-pagers, presentations, solution briefs, talk tracks, battlecards, and email frameworks. - Partner with Sales to understand objections, identify messaging gaps, and improve sales conversations. - Continuously refine enablement materials based on field feedback and market insights.

Go-to-Market - Support product launches and strategic initiatives with messaging, positioning, and launch materials. - Develop campaign briefs that define the audience, value proposition, key messages, and sales follow-up strategy. - Partner with Marketing to ensure campaigns are built on strong customer insights and clear positioning.

Market & Customer Insights - Gather insights from customers, Sales, competitors, and industry trends to strengthen messaging and positioning. - Identify emerging opportunities, buyer pain po