Serve First is a fast-moving, well-funded startup turning customer feedback into live dashboards and AI-driven alerts. Our 2025 roadmap includes overhauling user journeys, building a design system, and launching new AI-powered workflows. You will own the end-to-end product experience with minimal bureaucracy and maximum autonomy.

What you'll do - Shape end-to-end UX for complex B2B SaaS dashboards and workflows (survey creation, analytics, alerting). - Own the design system: define UI patterns, components, and accessibility rules in Figma; partner with engineering for pixel-perfect implementation. - Drive user research: plan and run interviews, usability tests, and feedback sessions with enterprise customers; translate insights into actionable design changes. - Iterate relentlessly: ship small, test, and improve. Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows. - Collaborate cross-functionally: work side-by-side with Product, Backend, and Frontend teams; clarify requirements, hand off specs, review builds. - Leverage AI wisely: use AI design/copy tools to accelerate work, but validate everything — you own the outcome. - Document everything: keep flows, components, and rationale well documented for a distributed team.

Must Haves - 5+ years designing complex B2B SaaS products (dashboards, workflows, admin interfaces). - Portfolio demonstrating user-centered process from research to shipped UI prototypes. - Strong UX research chops: interviews, surveys, usability tests, heuristic reviews. - Mastery of Figma (or Sketch/Adobe XD) and prototyping

Serve First is a fast-moving, well-funded startup turning customer feedback into live dashboards and AI-driven alerts. Our 2025 roadmap includes overhauling user journeys, building a design system, and launching new AI-powered workflows. You will own the end-to-end product experience with minimal bureaucracy and maximum autonomy.

What you'll do - Shape end-to-end UX for complex B2B SaaS dashboards and workflows (survey creation, analytics, alerting). - Own the design system: define UI patterns, components, and accessibility rules in Figma; partner with engineering for pixel-perfect implementation. - Drive user research: plan and run interviews, usability tests, and feedback sessions with enterprise customers; translate insights into actionable design changes. - Iterate relentlessly: ship small, test, and improve. Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows. - Collaborate cross-functionally: work side-by-side with Product, Backend, and Frontend teams; clarify requirements, hand off specs, review builds. - Leverage AI wisely: use AI design/copy tools to accelerate work, but validate everything — you own the outcome. - Document everything: keep flows, components, and rationale well documented for a distributed team.

Must Haves - 5+ years designing complex B2B SaaS products (dashboards, workflows, admin interfaces). - Portfolio demonstrating user-centered process from research to shipped UI prototypes. - Strong UX research chops: interviews, surveys, usability tests, heuristic reviews. - Mastery of Figma (or Sketch/Adobe XD) and prototyping