JobMatcherPenguin Michael Joseph is seeking a Senior Marketing Manager to lead high-profile marketing campaigns across frontlist and bestselling backlist titles, primarily for non-fiction with opportunities to work on fiction as required. You will take ownership of campaigns from acquisition through publication and beyond, collaborating with editors, publishers, agents and colleagues across the business to shape strategy, influence campaign direction and grow audiences while maximising sales.
Penguin Michael Joseph is seeking a Senior Marketing Manager to lead high-profile marketing campaigns across frontlist and bestselling backlist titles, primarily for non-fiction with opportunities to work on fiction as required. You will take ownership of campaigns from acquisition through publication and beyond, collaborating with editors, publishers, agents and colleagues across the business to shape strategy, influence campaign direction and grow audiences while maximising sales.
Key responsibilities: - Lead planning and delivery of integrated marketing campaigns across frontlist and backlist titles. - Develop creative, audience-first marketing strategies informed by consumer insights, market trends and campaign performance. - Manage marketing budgets to achieve commercial objectives. - Build strong relationships with authors, agents, publishers and external partners as a trusted marketing lead. - Identify partnerships, influencer and brand opportunities to extend campaign reach. - Champion titles across Editorial, Publicity, Sales and Design.
What you’ll bring: Essential: - Significant proven experience leading large-scale marketing campaigns in book publishing or related creative industries. - Experience working with high-profile authors, talent or brands, and building trusted relationships with senior stakeholders. - Experience managing marketing budgets and delivering commercially successful campaigns. - Excellent communication, presentation and stakeholder management skills. - Strong commercial awareness and an audience-first approach to marketing. - Ability to ma
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Key responsibilities: - Lead planning and delivery of integrated marketing campaigns across frontlist and backlist titles. - Develop creative, audience-first marketing strategies informed by consumer insights, market trends and campaign performance. - Manage marketing budgets to achieve commercial objectives. - Build strong relationships with authors, agents, publishers and external partners as a trusted marketing lead. - Identify partnerships, influencer and brand opportunities to extend campaign reach. - Champion titles across Editorial, Publicity, Sales and Design.
What you’ll bring: Essential: - Significant proven experience leading large-scale marketing campaigns in book publishing or related creative industries. - Experience working with high-profile authors, talent or brands, and building trusted relationships with senior stakeholders. - Experience managing marketing budgets and delivering commercially successful campaigns. - Excellent communication, presentation and stakeholder management skills. - Strong commercial awareness and an audience-first approach to marketing. - Ability to ma
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Based on: Senior Marketing Manager
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