Formlabs is a leading 3D printing company enabling faster design, prototyping, and manufacturing. Based in Budapest, Hungary, this hybrid role invites a Senior Growth Marketing Manager to lead lifecycle marketing for prospects and existing customers, driving engagement, retention, and lifetime value through data-driven campaigns across web, email, and other channels.
Your Impact: - Own the customer lifecycle from prospective to loyal customer, designing and executing campaigns that drive engagement and purchases. - Develop programs for key stages of the customer journey and create content/resources to maximize product value, with segmentation by customer type and geography as needed. - Track retention and engagement metrics, identify opportunities for improvement, and report on outcomes. - Collaborate with product, creative, support, and sales teams to bring new products to market and ensure a seamless customer experience. - Continuously test and optimize campaigns through A/B testing, data analysis, and customer feedback.
About You: - 8+ years in growth, lifecycle marketing or customer marketing; experience in hardware technology preferred. - Strong analytical and technical skills; able to translate data into actionable strategies. - Excellent written and verbal communication; ability to craft compelling marketing messages. - Creative mindset with a passion for designing innovative customer campaigns. - Deep understanding of customer needs and a track record of delivering exceptional experiences. - Strong bias for action and ability to execute quickly. - Curiosity about
Formlabs is a leading 3D printing company enabling faster design, prototyping, and manufacturing. Based in Budapest, Hungary, this hybrid role invites a Senior Growth Marketing Manager to lead lifecycle marketing for prospects and existing customers, driving engagement, retention, and lifetime value through data-driven campaigns across web, email, and other channels.
Your Impact: - Own the customer lifecycle from prospective to loyal customer, designing and executing campaigns that drive engagement and purchases. - Develop programs for key stages of the customer journey and create content/resources to maximize product value, with segmentation by customer type and geography as needed. - Track retention and engagement metrics, identify opportunities for improvement, and report on outcomes. - Collaborate with product, creative, support, and sales teams to bring new products to market and ensure a seamless customer experience. - Continuously test and optimize campaigns through A/B testing, data analysis, and customer feedback.
About You: - 8+ years in growth, lifecycle marketing or customer marketing; experience in hardware technology preferred. - Strong analytical and technical skills; able to translate data into actionable strategies. - Excellent written and verbal communication; ability to craft compelling marketing messages. - Creative mindset with a passion for designing innovative customer campaigns. - Deep understanding of customer needs and a track record of delivering exceptional experiences. - Strong bias for action and ability to execute quickly. - Curiosity about
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