About Plateful Plateful is a fast-growing direct-to-consumer cookware brand offering premium titanium cookware, vacuum sealing systems, food warming mats, and related products sold online and via retailers. We are a 40+ person team aiming for $70M in annual revenue, and we’re seeking a Senior Graphic Designer who can elevate our creative across channels.
About Plateful Plateful is a fast-growing direct-to-consumer cookware brand offering premium titanium cookware, vacuum sealing systems, food warming mats, and related products sold online and via retailers. We are a 40+ person team aiming for $70M in annual revenue, and we’re seeking a Senior Graphic Designer who can elevate our creative across channels.
Role This is not a production design role. You will collaborate with Creative Strategists and Media Buyers to develop high-performing creative for paid advertising, social media, email, web, print, and product launches. You’ll apply strong design instincts that drive sales and aren’t afraid to challenge briefs when a better solution is possible.
What You’ll Do - Design high-converting static ads for Meta, TikTok, AppLovin, Google, Amazon, and other channels - Use AI tools daily (Higgsfield, Midjourney, ChatGPT, Flux, or similar) to create product imagery, brand assets, ad creatives, mockups, and marketing visuals - Create email marketing assets - Design engaging social media content (carousels, infographics, promotional graphics) - Develop and maintain brand assets and visual identity systems - Design print materials for campaigns, retail, and brand initiatives - Retouch product photography and lifestyle imagery - Collaborate with Creative Strategists and Media Buyers to refine concepts before production - Contribute ideas to improve creative performance
Who We’re Looking For - 3–5+ years of graphic design experience, preferably in DTC ecommerce - A portfolio demonstrating marketing creative and strong commercial design
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Role This is not a production design role. You will collaborate with Creative Strategists and Media Buyers to develop high-performing creative for paid advertising, social media, email, web, print, and product launches. You’ll apply strong design instincts that drive sales and aren’t afraid to challenge briefs when a better solution is possible.
What You’ll Do - Design high-converting static ads for Meta, TikTok, AppLovin, Google, Amazon, and other channels - Use AI tools daily (Higgsfield, Midjourney, ChatGPT, Flux, or similar) to create product imagery, brand assets, ad creatives, mockups, and marketing visuals - Create email marketing assets - Design engaging social media content (carousels, infographics, promotional graphics) - Develop and maintain brand assets and visual identity systems - Design print materials for campaigns, retail, and brand initiatives - Retouch product photography and lifestyle imagery - Collaborate with Creative Strategists and Media Buyers to refine concepts before production - Contribute ideas to improve creative performance
Who We’re Looking For - 3–5+ years of graphic design experience, preferably in DTC ecommerce - A portfolio demonstrating marketing creative and strong commercial design
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Based on: Senior Graphic Designer
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