About the Role ZoomInfo is seeking a strategic, AI-forward Field Marketing leader to drive revenue growth in the assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging AI tools and data-driven insights to create high-impact event experiences that accelerate pipeline and shorten sales cycles. You will collaborate with sales, business development, and the broader marketing team to develop and execute integrated field marketing and event programs that engage priority accounts and deliver exceptional customer experiences. The ideal candidate will have deep B2B SaaS event marketing experience, familiarity with AI-powered marketing technologies, and the ability to build cross-functional partnerships. If you are a results-oriented marketer with multi-channel experience and a collaborative spirit, this role is for you.

What You'll Do - Lead strategic planning and execution of comprehensive event marketing plans for your segment, including budget management, goal setting, and KPI tracking to drive pipeline metrics and ROMI. Use AI-powered analytics to optimize resource allocation and forecast performance. - Be the primary point of contact for your segment, partnering with sales leaders, account executives, and SDRs to identify priorities and develop programs that engage priority accounts and accelerate pipeline. - Plan and execute online and offline activations including trade shows, conferences, execut

About the Role ZoomInfo is seeking a strategic, AI-forward Field Marketing leader to drive revenue growth in the assigned segment. This role sits at the intersection of marketing innovation and sales enablement, leveraging AI tools and data-driven insights to create high-impact event experiences that accelerate pipeline and shorten sales cycles. You will collaborate with sales, business development, and the broader marketing team to develop and execute integrated field marketing and event programs that engage priority accounts and deliver exceptional customer experiences. The ideal candidate will have deep B2B SaaS event marketing experience, familiarity with AI-powered marketing technologies, and the ability to build cross-functional partnerships. If you are a results-oriented marketer with multi-channel experience and a collaborative spirit, this role is for you.

What You'll Do - Lead strategic planning and execution of comprehensive event marketing plans for your segment, including budget management, goal setting, and KPI tracking to drive pipeline metrics and ROMI. Use AI-powered analytics to optimize resource allocation and forecast performance. - Be the primary point of contact for your segment, partnering with sales leaders, account executives, and SDRs to identify priorities and develop programs that engage priority accounts and accelerate pipeline. - Plan and execute online and offline activations including trade shows, conferences, execut