Position: Principal, Marketing Automation and Technology (remote-only in the United States). We are seeking a highly technical marketing operations leader to design, deploy, and scale the marketing technology ecosystem. You will own automation strategy, data architecture, AI adoption, and cross-functional enablement while ensuring systems are efficient, governed, and aligned with long-term objectives. Responsibilities include evaluating, implementing, and integrating marketing technologies across the stack—marketing automation platforms (e.g., Pardot or similar), Salesforce CRM, advertising platforms, websites, and analytics tools; managing vendor relationships, licensing, renewals, and technology investments; designing automated workflows for lead management, customer journeys, segmentation, campaign operations, and lifecycle marketing; identifying operational inefficiencies and implementing improvements to reduce manual work and improve campaign effectiveness; establishing data governance standards, taxonomy, naming conventions, and documentation; leading the adoption of AI-powered tools, including LLM-based workflows, to accelerate content operations, analytics, and marketing execution; defining data flows and integration standards, governance practices, and documentation frameworks; partnering with sales, product, engineering, and other technical teams to improve data accuracy, attribution, system alignment, and operational handoffs; developing training materials and enablement resources to help teams effectively use marketing platforms and technologies; communicating t

Position: Principal, Marketing Automation and Technology (remote-only in the United States). We are seeking a highly technical marketing operations leader to design, deploy, and scale the marketing technology ecosystem. You will own automation strategy, data architecture, AI adoption, and cross-functional enablement while ensuring systems are efficient, governed, and aligned with long-term objectives. Responsibilities include evaluating, implementing, and integrating marketing technologies across the stack—marketing automation platforms (e.g., Pardot or similar), Salesforce CRM, advertising platforms, websites, and analytics tools; managing vendor relationships, licensing, renewals, and technology investments; designing automated workflows for lead management, customer journeys, segmentation, campaign operations, and lifecycle marketing; identifying operational inefficiencies and implementing improvements to reduce manual work and improve campaign effectiveness; establishing data governance standards, taxonomy, naming conventions, and documentation; leading the adoption of AI-powered tools, including LLM-based workflows, to accelerate content operations, analytics, and marketing execution; defining data flows and integration standards, governance practices, and documentation frameworks; partnering with sales, product, engineering, and other technical teams to improve data accuracy, attribution, system alignment, and operational handoffs; developing training materials and enablement resources to help teams effectively use marketing platforms and technologies; communicating t