Dogtopia is seeking an NSO Marketing Manager to lead end-to-end New Store Opening marketing strategy for the franchising network in the United States and Canada. The role oversees market planning, launch execution, and post-opening optimization to accelerate franchise growth, build local brand awareness, generate qualified leads, drive Founding Member sales, and maximize Meet & Greet bookings and enrollment. As the strategic marketing lead for New Store Openings, you will partner with the NSO team, franchisees, and cross-functional teams to develop marketing strategies that drive customer acquisition, support lead generation and conversion, and contribute to overall RAMP performance. This highly collaborative role requires exceptional project management, communication, organizational, and analytical skills to align stakeholders, support franchisees, optimize marketing performance, and deliver successful market launches. Responsibilities include: leading the NSO marketing strategy in partnership with the NSO team, aligning initiatives with new store openings; developing integrated campaigns to drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings, and enrollment; defining campaign objectives, promotional strategies, media investment recommendations, and targets to maximize ROI; translating enterprise initiatives into scalable launch playbooks for future openings; optimizing messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance; developing localized strategies using customer insights, market trends, a

Dogtopia is seeking an NSO Marketing Manager to lead end-to-end New Store Opening marketing strategy for the franchising network in the United States and Canada. The role oversees market planning, launch execution, and post-opening optimization to accelerate franchise growth, build local brand awareness, generate qualified leads, drive Founding Member sales, and maximize Meet & Greet bookings and enrollment. As the strategic marketing lead for New Store Openings, you will partner with the NSO team, franchisees, and cross-functional teams to develop marketing strategies that drive customer acquisition, support lead generation and conversion, and contribute to overall RAMP performance. This highly collaborative role requires exceptional project management, communication, organizational, and analytical skills to align stakeholders, support franchisees, optimize marketing performance, and deliver successful market launches. Responsibilities include: leading the NSO marketing strategy in partnership with the NSO team, aligning initiatives with new store openings; developing integrated campaigns to drive brand awareness, lead generation, Founding Member sales, Meet & Greet bookings, and enrollment; defining campaign objectives, promotional strategies, media investment recommendations, and targets to maximize ROI; translating enterprise initiatives into scalable launch playbooks for future openings; optimizing messaging, offers, creative, audience targeting, channel mix, and customer acquisition performance; developing localized strategies using customer insights, market trends, a