This broad, hands-on role blends campaign delivery, product marketing and marketing operations. You will work with colleagues across Commercial, Operations, Brand & Design and the wider FT to drive awareness, lead generation, enrolment and customer engagement for executive education and professional development programmes. You will also manage the systems, processes and data underpinning FT Academy’s marketing activity, ensuring campaigns are delivered efficiently, customer data is managed accurately and compliantly, and performance is continually improved through testing and optimisation.

Key responsibilities include: - Developing and delivering multi-channel campaigns (email, paid media, social media, internal channels) and supporting programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention. - Aligning marketing activity with revenue and enrolment objectives; managing timelines, budgets and project plans to ensure on-schedule delivery. - Leading Bloomreach marketing operations (audience segmentation, campaign builds and automated customer journeys); maintaining data quality and ensuring GDPR/compliance. - Developing and maintaining marketing processes, documentation and best-practice guidance;

This broad, hands-on role blends campaign delivery, product marketing and marketing operations. You will work with colleagues across Commercial, Operations, Brand & Design and the wider FT to drive awareness, lead generation, enrolment and customer engagement for executive education and professional development programmes. You will also manage the systems, processes and data underpinning FT Academy’s marketing activity, ensuring campaigns are delivered efficiently, customer data is managed accurately and compliantly, and performance is continually improved through testing and optimisation.

Key responsibilities include: - Developing and delivering multi-channel campaigns (email, paid media, social media, internal channels) and supporting programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention. - Aligning marketing activity with revenue and enrolment objectives; managing timelines, budgets and project plans to ensure on-schedule delivery. - Leading Bloomreach marketing operations (audience segmentation, campaign builds and automated customer journeys); maintaining data quality and ensuring GDPR/compliance. - Developing and maintaining marketing processes, documentation and best-practice guidance;