Mattel is seeking an IT Business Analyst to partner with Creative and Business teams to modernize content operations and support enterprise transformation. This role acts as a strategic liaison between IT and the business, driving improvements across the content lifecycle—from asset creation and management through publishing, localization, and governance. The successful candidate will work with Creative teams to understand current content workflows and define scalable future-state enterprise processes, and will lead requirements definition for Digital Asset Management, Content Management Systems, Workflow Systems (Airtable, Workfront), and other creative tooling platforms. You will design and document enterprise workflows that improve efficiency, governance, content reuse, and global scalability, define user stories, acceptance criteria, metadata structures, and workflow requirements to enable automation, and identify opportunities to accelerate speed-to-market and creative effectiveness. As a functional or release train lead, you will own backlog prioritization and business alignment, conduct discovery sessions, and translate strategic goals into actionable product roadmaps with measurable outcomes. You will champion organizational change management, including documentation, playbooks, training support, and adoption tracking, and ensure governance, compliance, and scalability considerations are embedded in solution design. In Agile/SAFe environments, you will manage product backlogs and coordinate cross-functional teams, lead User Acceptance Testing, and ensure compliance

Mattel is seeking an IT Business Analyst to partner with Creative and Business teams to modernize content operations and support enterprise transformation. This role acts as a strategic liaison between IT and the business, driving improvements across the content lifecycle—from asset creation and management through publishing, localization, and governance. The successful candidate will work with Creative teams to understand current content workflows and define scalable future-state enterprise processes, and will lead requirements definition for Digital Asset Management, Content Management Systems, Workflow Systems (Airtable, Workfront), and other creative tooling platforms. You will design and document enterprise workflows that improve efficiency, governance, content reuse, and global scalability, define user stories, acceptance criteria, metadata structures, and workflow requirements to enable automation, and identify opportunities to accelerate speed-to-market and creative effectiveness. As a functional or release train lead, you will own backlog prioritization and business alignment, conduct discovery sessions, and translate strategic goals into actionable product roadmaps with measurable outcomes. You will champion organizational change management, including documentation, playbooks, training support, and adoption tracking, and ensure governance, compliance, and scalability considerations are embedded in solution design. In Agile/SAFe environments, you will manage product backlogs and coordinate cross-functional teams, lead User Acceptance Testing, and ensure compliance