SiteMinder is seeking a Field Marketing Manager for the UK to drive demand and build brand awareness, with responsibility for the UK and support for adjacent European markets. You will collaborate with regional sales and global marketing teams to scale programs that generate marketing-qualified leads (MQLs) and accelerate pipeline growth.
SiteMinder is seeking a Field Marketing Manager for the UK to drive demand and build brand awareness, with responsibility for the UK and support for adjacent European markets. You will collaborate with regional sales and global marketing teams to scale programs that generate marketing-qualified leads (MQLs) and accelerate pipeline growth.
Key responsibilities: - Lead the country marketing plan in partnership with the Regional Field Marketing Director and global marketing teams to drive new business MQLs and pipeline growth. - Execute the regional marketing plan for the UK and nearby markets to deliver measurable demand generation results. - Plan and run local campaigns (email, webinars, events, promotions) tailored to regional audiences to accelerate pipeline growth. - Organise regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness. - Partner with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion. - Localise and optimise global campaigns (SEO, paid media, email) to maximise regional impact and lead quality. - Work with partner and enterprise marketing to activate global playbooks regionally. - Build and maintain relationships with local industry associations, publications, and partners to create co-marketing opportunities that generate demand and leads. - Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility. - Source and amplify local customer stories and testimonials to support sales enabl
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Key responsibilities: - Lead the country marketing plan in partnership with the Regional Field Marketing Director and global marketing teams to drive new business MQLs and pipeline growth. - Execute the regional marketing plan for the UK and nearby markets to deliver measurable demand generation results. - Plan and run local campaigns (email, webinars, events, promotions) tailored to regional audiences to accelerate pipeline growth. - Organise regional events such as trade shows, conferences, and seminars to support lead generation and brand awareness. - Partner with sales to co-create outbound campaigns, call blitzes, and follow-up motions that accelerate pipeline conversion. - Localise and optimise global campaigns (SEO, paid media, email) to maximise regional impact and lead quality. - Work with partner and enterprise marketing to activate global playbooks regionally. - Build and maintain relationships with local industry associations, publications, and partners to create co-marketing opportunities that generate demand and leads. - Coordinate with global PR to identify and support local media opportunities that enhance brand visibility and credibility. - Source and amplify local customer stories and testimonials to support sales enabl
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