Field Marketing Manager at Primrose Schools (Tampa, FL — On-site). Primrose is seeking an experienced Field Marketing Manager to serve as the primary local marketing partner for a regional portfolio of franchise locations. You will work directly with Franchise Owners to develop effective annual marketing plans, optimize local marketing investments, and execute programs that drive enrollment growth while maintaining brand standards. Responsibilities include acting as the primary day-to-day local marketing resource and trusted advisor for a regional portfolio of franchise schools; advising Franchise Owners on allocating local marketing spend across digital, social media, community events, local advertising, public relations, referrals, and grassroots outreach; reviewing and approving annual and ongoing local marketing plans to ensure market-appropriate strategies, channel effectiveness, and brand alignment; monitoring marketing spend pacing and addressing underinvestment or off-track activity before issues arise; delivering seasonal recommendations, campaign toolkits, and educational resources to keep Franchise Owners informed and positioned for success; ensuring local marketing activity meets brand standards and franchise agreement requirements; reviewing creative assets, vendor selections, and event plans prior to launch; escalating issues as needed; maintaining accurate records, plan documentation, and compliance tracking in partnership with internal operations and support teams; building strong relationships with Franchise Owners through regular calls, virtual meetings, a
Field Marketing Manager at Primrose Schools (Tampa, FL — On-site). Primrose is seeking an experienced Field Marketing Manager to serve as the primary local marketing partner for a regional portfolio of franchise locations. You will work directly with Franchise Owners to develop effective annual marketing plans, optimize local marketing investments, and execute programs that drive enrollment growth while maintaining brand standards. Responsibilities include acting as the primary day-to-day local marketing resource and trusted advisor for a regional portfolio of franchise schools; advising Franchise Owners on allocating local marketing spend across digital, social media, community events, local advertising, public relations, referrals, and grassroots outreach; reviewing and approving annual and ongoing local marketing plans to ensure market-appropriate strategies, channel effectiveness, and brand alignment; monitoring marketing spend pacing and addressing underinvestment or off-track activity before issues arise; delivering seasonal recommendations, campaign toolkits, and educational resources to keep Franchise Owners informed and positioned for success; ensuring local marketing activity meets brand standards and franchise agreement requirements; reviewing creative assets, vendor selections, and event plans prior to launch; escalating issues as needed; maintaining accurate records, plan documentation, and compliance tracking in partnership with internal operations and support teams; building strong relationships with Franchise Owners through regular calls, virtual meetings, a
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