Brand Manager – Gastric Cancer at AstraZeneca, Madrid, Spain. The role leads the development and execution of the brand strategy for gastric cancer, delivering an innovative, data‑driven, omnichannel plan to maximize market impact and improve patient outcomes. You will drive cross‑functional collaboration and excellence in implementation with Marketing, Medical, Market Access, Sales and other key areas.
Brand Manager – Gastric Cancer at AstraZeneca, Madrid, Spain. The role leads the development and execution of the brand strategy for gastric cancer, delivering an innovative, data‑driven, omnichannel plan to maximize market impact and improve patient outcomes. You will drive cross‑functional collaboration and excellence in implementation with Marketing, Medical, Market Access, Sales and other key areas.
Responsibilities include: participating in the definition of brand strategy and value proposition based on market analysis, patient insights, healthcare dynamics and competitive context; developing and implementing the Brand Plan to ensure stellar execution in partnership with Marketing, Medical, Market Access, Sales and other functions; leading omnichannel initiatives to deliver a differentiated experience for customers and stakeholders; analyzing KPIs, market trends and insights to inform strategic decisions and optimize brand performance; leveraging digital tools, advanced analytics and AI to enhance planning, personalization and execution of marketing programs; managing and developing relationships with key stakeholders, scientific societies and field teams to identify opportunities and strengthen brand positioning; coordinating cross‑functional teams to foster collaboration, innovation and sharing best practices locally and internationally; ensuring all activities comply with internal policies and regulatory and compliance requirements.
What we look for: more than 3 years of experience in the pharmaceutical industry; at least 3 years in Marketing, including brand mana
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Responsibilities include: participating in the definition of brand strategy and value proposition based on market analysis, patient insights, healthcare dynamics and competitive context; developing and implementing the Brand Plan to ensure stellar execution in partnership with Marketing, Medical, Market Access, Sales and other functions; leading omnichannel initiatives to deliver a differentiated experience for customers and stakeholders; analyzing KPIs, market trends and insights to inform strategic decisions and optimize brand performance; leveraging digital tools, advanced analytics and AI to enhance planning, personalization and execution of marketing programs; managing and developing relationships with key stakeholders, scientific societies and field teams to identify opportunities and strengthen brand positioning; coordinating cross‑functional teams to foster collaboration, innovation and sharing best practices locally and internationally; ensuring all activities comply with internal policies and regulatory and compliance requirements.
What we look for: more than 3 years of experience in the pharmaceutical industry; at least 3 years in Marketing, including brand mana
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Based on: Brand Manager - Gastric Cancer
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