BBF Limited is seeking a Brand Manager to lead the development and growth of its branded portfolio, creating compelling consumer propositions that complement the company's established own-label manufacturing. The role collaborates with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop brand strategies, manage product launches and build brand awareness across target channels. This is a hands-on position for an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth. The Brand Manager will act as the internal champion for branded growth, ensuring that consumer insight, category understanding and strong brand positioning guide decision-making across the business.

Key responsibilities include: - Brand Strategy & Development: define brand positioning, architecture, values and consumer propositions; identify opportunities to build a differentiated branded portfolio; create annual brand plans with objectives, budgets and KPIs; act as brand guardian to ensure consistency across all touchpoints. - Consumer & Market Insight: build deep understanding of consumers, customers, competitors and market trends; analyse category performance and retailer dynamics; conduct consumer research and translate insights into actionable recommendations. - Product Innovation & NPD: work with NPD to develop products that meet consumer needs; lead branding, proposition development and launch planning; manage innovation pipelines; evaluate performance and identify opportunities for improvement. - Commercia

BBF Limited is seeking a Brand Manager to lead the development and growth of its branded portfolio, creating compelling consumer propositions that complement the company's established own-label manufacturing. The role collaborates with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop brand strategies, manage product launches and build brand awareness across target channels. This is a hands-on position for an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth. The Brand Manager will act as the internal champion for branded growth, ensuring that consumer insight, category understanding and strong brand positioning guide decision-making across the business.

Key responsibilities include: - Brand Strategy & Development: define brand positioning, architecture, values and consumer propositions; identify opportunities to build a differentiated branded portfolio; create annual brand plans with objectives, budgets and KPIs; act as brand guardian to ensure consistency across all touchpoints. - Consumer & Market Insight: build deep understanding of consumers, customers, competitors and market trends; analyse category performance and retailer dynamics; conduct consumer research and translate insights into actionable recommendations. - Product Innovation & NPD: work with NPD to develop products that meet consumer needs; lead branding, proposition development and launch planning; manage innovation pipelines; evaluate performance and identify opportunities for improvement. - Commercia