Brand Manager

BBF Limited is seeking a Brand Manager to lead the development and growth of the company’s branded portfolio, creating compelling consumer propositions that complement our established own-label manufacturing business. The role works cross-functionally with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop brand strategies, manage product launches and build brand awareness across target channels. This hands-on position is suited to an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth. You will act as the internal champion for branded growth, ensuring consumer insight, category understanding and strong brand positioning underpin decision-making across the business.

Responsibilities - Brand Strategy & Development: Define brand positioning, architecture, values and consumer propositions. Develop and implement brand strategies aligned to growth objectives. Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business. Create annual brand plans with clear objectives, budgets and KPIs. Act as brand guardian, ensuring consistency across all touchpoints. - Consumer & Market Insight: Build understanding of consumers, customers, competitors and market trends. Analyse category performance, retailer dynamics and growth opportunities. Conduct consumer research and translate insights into actionable recommendations. - Product Innovation & NPD: Work with NPD teams to develop products that meet consumer needs and support bra

Brand Manager

BBF Limited is seeking a Brand Manager to lead the development and growth of the company’s branded portfolio, creating compelling consumer propositions that complement our established own-label manufacturing business. The role works cross-functionally with Sales, NPD, Technical, Operations and Finance to identify market opportunities, develop brand strategies, manage product launches and build brand awareness across target channels. This hands-on position is suited to an ambitious marketer who enjoys creating structure, building brands from the ground up and delivering commercial growth. You will act as the internal champion for branded growth, ensuring consumer insight, category understanding and strong brand positioning underpin decision-making across the business.

Responsibilities - Brand Strategy & Development: Define brand positioning, architecture, values and consumer propositions. Develop and implement brand strategies aligned to growth objectives. Identify opportunities to build a differentiated branded portfolio alongside the existing own-label business. Create annual brand plans with clear objectives, budgets and KPIs. Act as brand guardian, ensuring consistency across all touchpoints. - Consumer & Market Insight: Build understanding of consumers, customers, competitors and market trends. Analyse category performance, retailer dynamics and growth opportunities. Conduct consumer research and translate insights into actionable recommendations. - Product Innovation & NPD: Work with NPD teams to develop products that meet consumer needs and support bra