Role: Associate Product Manager, Hepatology
Role: Associate Product Manager, Hepatology
Overview The Associate Product Manager, Hepatology is responsible for developing and delivering comprehensive marketing strategies and activities for the hepatology portfolio. You will work with cross-functional teams to plan and execute strategic initiatives that support brand objectives, enhance the customer experience, and drive sustainable business growth.
Key Responsibilities - Co-develop and execute the marketing strategy and key activities for the hepatology portfolio in line with local procedures and GSK policies. - Lead the operational plan, including educational programs, support for relevant scientific congresses, and collaboration with healthcare societies to build advocacy and reputation. - Drive performance by identifying business opportunities, supporting long-range forecasting, and leveraging market insights. - Collaborate with Sales, Medical, Market Access, and Compliance to ensure aligned planning and execution. - Develop marketing communication plans and secure required approvals for promotional and educational materials in accordance with applicable codes, policies, procedures, and local SOPs. - Manage customer-level activities to support end-to-end brand management and a consistent, high-quality customer experience. - Partner with the sales team to train on brand messages and promotional materials. - Lead cross-functional projects and initiatives that support portfolio and brand goals. - Manage relationships with key external stakeholders to support an excellent and co
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Overview The Associate Product Manager, Hepatology is responsible for developing and delivering comprehensive marketing strategies and activities for the hepatology portfolio. You will work with cross-functional teams to plan and execute strategic initiatives that support brand objectives, enhance the customer experience, and drive sustainable business growth.
Key Responsibilities - Co-develop and execute the marketing strategy and key activities for the hepatology portfolio in line with local procedures and GSK policies. - Lead the operational plan, including educational programs, support for relevant scientific congresses, and collaboration with healthcare societies to build advocacy and reputation. - Drive performance by identifying business opportunities, supporting long-range forecasting, and leveraging market insights. - Collaborate with Sales, Medical, Market Access, and Compliance to ensure aligned planning and execution. - Develop marketing communication plans and secure required approvals for promotional and educational materials in accordance with applicable codes, policies, procedures, and local SOPs. - Manage customer-level activities to support end-to-end brand management and a consistent, high-quality customer experience. - Partner with the sales team to train on brand messages and promotional materials. - Lead cross-functional projects and initiatives that support portfolio and brand goals. - Manage relationships with key external stakeholders to support an excellent and co
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