Paid Media Specialist - Google Ads, Meta Ads & Performance Marketing
We are seeking a results-driven Paid Media Specialist to own the paid advertising lifecycle across Google Ads, Meta Ads, and other digital platforms. This role goes beyond campaign management and involves strategy development, campaign setup, optimization, reporting, and driving revenue growth.
Paid Media Specialist - Google Ads, Meta Ads & Performance Marketing
We are seeking a results-driven Paid Media Specialist to own the paid advertising lifecycle across Google Ads, Meta Ads, and other digital platforms. This role goes beyond campaign management and involves strategy development, campaign setup, optimization, reporting, and driving revenue growth.
Responsibilities
Develop and execute paid media strategies across Google Ads (Search, Display, Performance Max, Local Services Ads) and Meta Ads (Facebook, Instagram) with a focus on lead generation and customer acquisition.
Conduct keyword research, manage match types, negative keywords, bid strategies, and ad copy.
Monitor budgets, pacing, and daily performance; identify opportunities to improve efficiency and scale successful campaigns.
Build and optimize landing pages using platforms like Unbounce, Instapage, and similar tools; run A/B tests on headlines, CTAs, forms, and layouts to improve conversion rates.
Analyze performance data and deliver weekly/monthly reports on CPL, CPA, ROAS, CVR, CTR; provide actionable recommendations.
Collaborate with creative teams to improve ad copy, visuals, and overall creative performance.
Manage and optimize landing page performance and conversion funnels; maintain a data-driven approach.
Requirements
3+ years of hands-on paid media management experience.
Strong experience with Google Ads (Search, Performance Max, LSA) and Meta Ads end-to-end.
Proven ability to optimize campaigns using performance data and manage monthly budgets of $50,000+.
Excellen
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Develop and execute paid media strategies across Google Ads (Search, Display, Performance Max, Local Services Ads) and Meta Ads (Facebook, Instagram) with a focus on lead generation and customer acquisition.
Conduct keyword research, manage match types, negative keywords, bid strategies, and ad copy.
Monitor budgets, pacing, and daily performance; identify opportunities to improve efficiency and scale successful campaigns.
Build and optimize landing pages using platforms like Unbounce, Instapage, and similar tools; run A/B tests on headlines, CTAs, forms, and layouts to improve conversion rates.
Analyze performance data and deliver weekly/monthly reports on CPL, CPA, ROAS, CVR, CTR; provide actionable recommendations.
Collaborate with creative teams to improve ad copy, visuals, and overall creative performance.
Manage and optimize landing page performance and conversion funnels; maintain a data-driven approach.
Requirements
3+ years of hands-on paid media management experience.
Strong experience with Google Ads (Search, Performance Max, LSA) and Meta Ads end-to-end.
Proven ability to optimize campaigns using performance data and manage monthly budgets of $50,000+.
Excellen
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Get email alerts when new roles like this are posted.
Based on: Paid Media Specialist
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