Paid Media Specialist Pavago is assisting one of our clients in hiring a results-driven Paid Media Specialist to own the paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital platforms. This role goes beyond campaign management, covering the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth. You will be responsible for paid media strategy and execution, lead generation and customer acquisition, campaign optimization, budget management, landing page performance, and data analysis. Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.
Paid Media Specialist Pavago is assisting one of our clients in hiring a results-driven Paid Media Specialist to own the paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital platforms. This role goes beyond campaign management, covering the full paid media lifecycle—from strategy and campaign setup to optimization, reporting, and revenue growth. You will be responsible for paid media strategy and execution, lead generation and customer acquisition, campaign optimization, budget management, landing page performance, and data analysis. Working closely with marketing leadership, you’ll drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.
What you’ll own Google Ads Management: plan, launch, and optimize campaigns across Google Search, Display, Performance Max, and Local Services Ads. Conduct keyword research and manage match types, negative keywords, bid strategies, ad copy. Monitor budgets and pacing; identify opportunities to scale successful campaigns. Meta Ads Management: build and optimize campaigns across Facebook and Instagram; focus on brand awareness, lead generation, and remarketing; create and optimize custom audiences, lookalike audiences, and retargeting campaigns; collaborate with creative teams to improve ad copy and visuals.
Landing Page & Conversion Optimization: work with landing page platforms (e.g., Unbounce, Instapage); conduct
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What you’ll own Google Ads Management: plan, launch, and optimize campaigns across Google Search, Display, Performance Max, and Local Services Ads. Conduct keyword research and manage match types, negative keywords, bid strategies, ad copy. Monitor budgets and pacing; identify opportunities to scale successful campaigns. Meta Ads Management: build and optimize campaigns across Facebook and Instagram; focus on brand awareness, lead generation, and remarketing; create and optimize custom audiences, lookalike audiences, and retargeting campaigns; collaborate with creative teams to improve ad copy and visuals.
Landing Page & Conversion Optimization: work with landing page platforms (e.g., Unbounce, Instapage); conduct
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Based on: Paid Media Specialist
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