Icnea is experiencing strong growth and is seeking a passionate digital advertising and performance professional who wants to design, manage, and optimize our paid campaigns to grow the brand across all target markets. If you live by data, ROI, and campaigns that convert, this role is for you.
Responsibilities
Paid Media Strategy: Together with the marketing manager, you'll define the paid media strategy (SEM, Paid Social, Display, and Programmatic) for each target market.
Icnea is experiencing strong growth and is seeking a passionate digital advertising and performance professional who wants to design, manage, and optimize our paid campaigns to grow the brand across all target markets. If you live by data, ROI, and campaigns that convert, this role is for you.
Responsibilities
Paid Media Strategy: Together with the marketing manager, you'll define the paid media strategy (SEM, Paid Social, Display, and Programmatic) for each target market.
Budget Management: Allocate and manage the advertising budget to maximize ROI.
Campaign Management and Optimization: Create, configure, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
A/B Testing: Conduct tests on creatives, audiences, and bidding to continuously improve performance.
Analytics and Reporting: Track KPIs (CPA, CPC, CTR, ROAS, CAC) and produce actionable reports. Work with Google Analytics 4, Google Tag Manager, and data dashboards to measure and attribute conversions.
Conversion Rate Optimization (CRO): Collaborate with teams to improve landing pages and conversion funnels.
IA/GA Content Optimization: Optimize content and campaigns for visibility in AI-generated responses (Google AI Overviews, ChatGPT, Perplexity), adapting the strategy to the generative search paradigm. Monitor how the brand appears in AI-generated responses and iterate to strengthen presence.
Collaboration: Coordinate with cross-functional teams to ensure message and brand consistency across campaigns.
Requirements
Google Ads and/or Meta Blueprint certifica
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Based on: Paid Media Specialist
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Budget Management: Allocate and manage the advertising budget to maximize ROI.
Campaign Management and Optimization: Create, configure, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
A/B Testing: Conduct tests on creatives, audiences, and bidding to continuously improve performance.
Analytics and Reporting: Track KPIs (CPA, CPC, CTR, ROAS, CAC) and produce actionable reports. Work with Google Analytics 4, Google Tag Manager, and data dashboards to measure and attribute conversions.
Conversion Rate Optimization (CRO): Collaborate with teams to improve landing pages and conversion funnels.
IA/GA Content Optimization: Optimize content and campaigns for visibility in AI-generated responses (Google AI Overviews, ChatGPT, Perplexity), adapting the strategy to the generative search paradigm. Monitor how the brand appears in AI-generated responses and iterate to strengthen presence.
Collaboration: Coordinate with cross-functional teams to ensure message and brand consistency across campaigns.
Requirements
Google Ads and/or Meta Blueprint certifica
Track similar jobs
Get email alerts when new roles like this are posted.
Based on: Paid Media Specialist
See how this role matches your resume
Sign in to get an AI match score and personalized feed.
