Tonies is the globally leading interactive audio platform for children, with millions of Tonieboxes and Tonies sold worldwide. We are seeking a Global Growth Marketing Manager - CRO & Referrals to accelerate customer acquisition by leveraging our digital ecosystem, including web, app, and CRM. You will own the global strategy and operating model across three pillars: Prospect CRO (converting paid and organic traffic), Referrals, and Digital Growth Experiments. You will define roadmaps, prioritize high-impact opportunities, and manage execution through the global CRO agency and cross-functional partners. You will collaborate with Performance Marketing, Product, and local market teams to turn insights into scalable growth. We are looking for an innovative, AI-first, independent strategic thinker with strong stakeholder management skills to drive alignment and execution across global markets.
Tonies is the globally leading interactive audio platform for children, with millions of Tonieboxes and Tonies sold worldwide. We are seeking a Global Growth Marketing Manager - CRO & Referrals to accelerate customer acquisition by leveraging our digital ecosystem, including web, app, and CRM. You will own the global strategy and operating model across three pillars: Prospect CRO (converting paid and organic traffic), Referrals, and Digital Growth Experiments. You will define roadmaps, prioritize high-impact opportunities, and manage execution through the global CRO agency and cross-functional partners. You will collaborate with Performance Marketing, Product, and local market teams to turn insights into scalable growth. We are looking for an innovative, AI-first, independent strategic thinker with strong stakeholder management skills to drive alignment and execution across global markets.
What you will do: 1) Prospect CRO and Agency Management — define the global CRO strategy, roadmaps for paid landing pages, lead capture, and acquisition entry points; establish operating model across cross-functional teams. Manage the global CRO agency, oversee testing lifecycle from intake to execution, QA, and learning. Drive conversion improvements and scalability, turning successful experiments into templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand and UK. 2) Referral Growth — lead the global referral program strategy, define product feature roadmap, collaborate with Product, CRM, and Martech to implement improvements. Define KPIs and reporting
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What you will do: 1) Prospect CRO and Agency Management — define the global CRO strategy, roadmaps for paid landing pages, lead capture, and acquisition entry points; establish operating model across cross-functional teams. Manage the global CRO agency, oversee testing lifecycle from intake to execution, QA, and learning. Drive conversion improvements and scalability, turning successful experiments into templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand and UK. 2) Referral Growth — lead the global referral program strategy, define product feature roadmap, collaborate with Product, CRM, and Martech to implement improvements. Define KPIs and reporting
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