Digital Marketing Manager, Paid Channels

OnBoard

RemotePosted July 28, 2026

About the role

Digital Marketing Manager – Paid Channels will own the strategy, execution, and optimization of OnBoard’s paid digital marketing programs across search, social, display, and programmatic channels. This role drives qualified pipeline growth and brand visibility through data-informed, AI-enhanced performance marketing. The ideal candidate blends analytical rigor with creativity, leveraging automation, predictive analytics, and generative AI tools to scale impact while maintaining governance and ROI discipline.

Digital Marketing Manager, Paid Channels

OnBoard

RemotePosted July 28, 2026

About the role

Digital Marketing Manager – Paid Channels will own the strategy, execution, and optimization of OnBoard’s paid digital marketing programs across search, social, display, and programmatic channels. This role drives qualified pipeline growth and brand visibility through data-informed, AI-enhanced performance marketing. The ideal candidate blends analytical rigor with creativity, leveraging automation, predictive analytics, and generative AI tools to scale impact while maintaining governance and ROI discipline.

Responsibilities

Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
Oversee paid social advertising to ensure campaigns are targeted, engaging, and conversion-focused.
Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
Develop and execute account-based marketing (ABM) strategies to improve account penetration and alignment with Sales.
Lead PPC optimization with A/B and multivariate testing.
Own review-site strategy and partnerships to elevate brand reputation and engagement.
Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
Collaborate with teams to connect paid media results to revenue outcomes and attribution insights.
Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.
Administer and optimiz

Responsibilities

Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
Oversee paid social advertising to ensure campaigns are targeted, engaging, and conversion-focused.
Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
Develop and execute account-based marketing (ABM) strategies to improve account penetration and alignment with Sales.
Lead PPC optimization with A/B and multivariate testing.
Own review-site strategy and partnerships to elevate brand reputation and engagement.
Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
Collaborate with teams to connect paid media results to revenue outcomes and attribution insights.
Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.
Administer and optimiz

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