Core Responsibilities: - Define and own the long-term product vision and multi-year roadmaps across product lines (e.g., IntelliVIEW, eShop, Equipment Software) - Lead marketing strategy (3P-STP-5P: Customer, Competitor, Company; Segmentation, Targeting, Positioning; Product, Price, Place, Promotion, People) for each product category - Own product-level P&L, including revenue growth, profitability, and market penetration - Monitor product performance metrics and adjust strategy to maximize value and ROI - Lead market analysis including CM/LBM trends, competitive landscape, and emerging technologies (automation, CAD/CAM, cloud solutions) - Develop GTM strategies for new products and major releases - Enable sales through training on product positioning and differentiation - Participate in key customer meetings and industry events to support growth and gather insights - Build and maintain relationships with strategic accounts and industry influencers - Propose and prioritize product investments based on ROI and alignment - Communicate product vision and performance

Core Responsibilities: - Define and own the long-term product vision and multi-year roadmaps across product lines (e.g., IntelliVIEW, eShop, Equipment Software) - Lead marketing strategy (3P-STP-5P: Customer, Competitor, Company; Segmentation, Targeting, Positioning; Product, Price, Place, Promotion, People) for each product category - Own product-level P&L, including revenue growth, profitability, and market penetration - Monitor product performance metrics and adjust strategy to maximize value and ROI - Lead market analysis including CM/LBM trends, competitive landscape, and emerging technologies (automation, CAD/CAM, cloud solutions) - Develop GTM strategies for new products and major releases - Enable sales through training on product positioning and differentiation - Participate in key customer meetings and industry events to support growth and gather insights - Build and maintain relationships with strategic accounts and industry influencers - Propose and prioritize product investments based on ROI and alignment - Communicate product vision and performance