Taylor & Francis Group, part of Informa, invites applications for a CRM Delivery Manager to join the Marketing Team. This hybrid role, based in Vale of White Horse, England, United Kingdom, focuses on email strategy, engagement, and demand generation to drive content consumption and sales leads across global campaigns. Key responsibilities include advising on best-practice email plans, audience segmentation, and engagement strategies; executing campaign emails with content and CRM teams; measuring campaign performance and delivering recommendations; building, testing, and optimizing email plans; sharing learnings with campaign planners and wider teams; coordinating with the CRM Delivery Manager to establish best practices; managing the email calendar and team workflow; leading special projects in customer data analysis, segmentation, and campaign innovation; collaborating on strategy development; managing budgets for external list rentals and email services; and acting as a thought leader to influence core marketing strategies. The role also requires gathering and analyzing customer and market data to drive improvements in email marketing performance, identifying innovative digital strategies, and developing direct reports to achieve commercial objectives. Qualifications include expertise in email and automated marketing, proficiency with Marketing Cloud and Pardot, ability to deliver best-practice email campaigns, experience planning and reporting on strategic activities, strong relationship-building and leadership skills, and knowledge of data practices and privacy. You m
Taylor & Francis Group, part of Informa, invites applications for a CRM Delivery Manager to join the Marketing Team. This hybrid role, based in Vale of White Horse, England, United Kingdom, focuses on email strategy, engagement, and demand generation to drive content consumption and sales leads across global campaigns. Key responsibilities include advising on best-practice email plans, audience segmentation, and engagement strategies; executing campaign emails with content and CRM teams; measuring campaign performance and delivering recommendations; building, testing, and optimizing email plans; sharing learnings with campaign planners and wider teams; coordinating with the CRM Delivery Manager to establish best practices; managing the email calendar and team workflow; leading special projects in customer data analysis, segmentation, and campaign innovation; collaborating on strategy development; managing budgets for external list rentals and email services; and acting as a thought leader to influence core marketing strategies. The role also requires gathering and analyzing customer and market data to drive improvements in email marketing performance, identifying innovative digital strategies, and developing direct reports to achieve commercial objectives. Qualifications include expertise in email and automated marketing, proficiency with Marketing Cloud and Pardot, ability to deliver best-practice email campaigns, experience planning and reporting on strategic activities, strong relationship-building and leadership skills, and knowledge of data practices and privacy. You m
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