Loyalty and Customer Engagement Product Manager

Overview This is a remote opportunity that can be filled by candidates in the United States, with preference for those in the Eastern or Central Time Zones. The Loyalty and Customer Engagement Product Manager supports Card Strategy at First Citizens Bank with a focus on Loyalty. The role is responsible for executing marketing campaigns and conducting market analysis while enhancing and refining the current Loyalty program. You will review customer engagement, perform quantitative analysis, and assess market trends to support the development of the Loyalty product. You will coordinate all development activities from concept through implementation and analyze post-launch performance. You will suggest improvements, monitor the customer experience, and ensure compliance with best practices.

Loyalty and Customer Engagement Product Manager

Overview This is a remote opportunity that can be filled by candidates in the United States, with preference for those in the Eastern or Central Time Zones. The Loyalty and Customer Engagement Product Manager supports Card Strategy at First Citizens Bank with a focus on Loyalty. The role is responsible for executing marketing campaigns and conducting market analysis while enhancing and refining the current Loyalty program. You will review customer engagement, perform quantitative analysis, and assess market trends to support the development of the Loyalty product. You will coordinate all development activities from concept through implementation and analyze post-launch performance. You will suggest improvements, monitor the customer experience, and ensure compliance with best practices.